Sustainability is a topical theme. Not only at a global level but also at national level the relationship between market and Government has changed. The appeal for companies to take responsibility for themselves is unavoidable. The society asks companies and institutions in this area to develop its own vision. Awareness is the first step. How sustainable is your enterprise? Sustainable entrepreneurship brings a shift of focus to aspects of corporate social responsibility (CSR) at the operational level to an integrated approach at the strategic level. Develop an identity based on finding a responsible balance between economic prosperity (Profit), ecological quality (Planet) and well-being of people (People). This requires a new positioning of the company in relation to its surroundings. There is no standard toolkit that you simply can apply in the company. A Top-down imposition or only capture CSR in a strategy document does not work. What does works?
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The seven CSR principles included in ISO 26000:
1. responsibilities
2. transparent
3. ethical behavior
4. Respect of interests of stakeholders
5. respect for legislation
6. respect for international standards of conduct
7. respect for the environment and human rights.
CSR goes hand in hand with good financial performance.
Passie4PPP provides a path for sustainable enterprise (with ISO 26000) that fits within your own vision and business strategy with demonstrable results. This creates an identity that is based on a responsible balance between people, planet and profit. |
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